Following the success of their previous kits, One Direction has developed 3 new Limited Edition kits, available in stores now.
From the Brand: “A range of makeup and cosmetic products celebrating youth, style, and the uninhibited lifestyle of a new generation. Celebrating life with bold shades, unique formulae and infused with limited edition collectable packaging, Makeup from One Direction is fun, bold, often irreverent, with a touch of cheeky mischievousness. Offered at prices that every girl and woman can afford.”
ELECTRO GLAM MASCARA
“Give your look a jolt of electric colour, with this limited-edition trio of ultra-bold coloured mascaras for hair and lashes, in three heavily pigmented, buildable colours.
FOR LASHES- Make a subtle statement by adding a pop of colour to the tips of your lashes, or add coats to your entire lashes for a shockingly chic look. The more the better!
AS A HAIR MASCARA- Apply to small sections of hair and swipe through for instant ELECTRIC highlights.”
Why don’t we go there- Shock of blue
Does he know?- Pinkest hot pink
Story of my life- Amped canary yellow
These are bright in an “this is almost too much” sort of way, but they’re perfectly adequate for the target age group of 1D fans (teens and tweens). They’re clumpy when used on regular hair and dry to a pretty brittle consistency. On lashes they give a nice, subtle pop of color, not nearly as bright as expected from the tube. This item actually seems more gimmicky than useful, to be honest.
ROCK ME NAIL KIT
ROCK ME NAIL KIT, featuring NEON UV-REACTIVE Nail Varnish and UV-REACTIVE GLITTER nail toppings that add even more sizzle to your mani, for nails that light up day and night.
Sprinkle the glitter over wet polish for a subtle accent, or go for the glitz and dip your entire wet mani in mega-watt sparkle!
Happily– UV iced blue glitter
Moments- UV neon pink
Diana- UV 3D holographic
One of my favorite things from the previous kit was the beautiful colors of nail polish and these are just as nice. They take a few coats to build full opacity, and the glitter is a tinsel-type bar glitter. The colors aren’t fall/winter appropriate but good enough.
The holographic glitter has to be my favorite part, it’s a beautifully blended rainbow colored glitter. The pink almost seems like sugar, it’s a very finely milled glitter.
LIQUILIGHTS GLOW GLOSS
Liquilights Glow Gloss sparkles brilliantly during the day and illuminates under UV black light after dark. Enriched with natural oils and vitamin E to keep your lips soft and hydrated all day and all night.
Gloss can be worn alone for a pop of sparkle and color, or paired with One Direction crème lipstick for a bolder look.
Through the Dark- Electric glitter poppy lip gloss that glows to neon red-orange under UV light
Kiss You- Orange glitter rush lip gloss that glows to neon yellow under UV light
Taken – Powerhouse glitter pink lip gloss that glows to neon orange under UV light
Easily my favorite kit is the gorgeous glosses. They’re just like the glosses in the previous kit, beautifully pigmented although a little gritty because they’re packed with fine glitter.
Overall I liked these kits – the polish and the gloss I’ll use but the mascara is a bit of a throwaway, but again I’m not in the target demographic for that item so it’s not meant to appeal to me in general. I’d like to see some neutrals or earthy tones from these guys – I understand that their generation is younger and they are a bold type band themselves, but if they developed colors that were more universally flattering they may have a very successful collection among all demographics.
These kits are available now, and you can find them at the following stores:
Lord & Taylor
You can find out more about the kits, the brand and the items by checking out their facebook profile, located here.
Beeju received these kits are part of the BrandBacker program. All opinions are my own and no compensation was received.